AKUMA: A Fashion Film by Nina Athanasiou

An Extraordinary Tale of Longings and Desires

The whole story lives from the extraordinary play of Albino-Topmodel Shaun Ross, who transformed his character into the most impressive version of itself. The setting took place in phenomenally locations of Tokyo like a real Patchinko-Hall or the subway, taking the viewer on an impressive ride through the colorful scenery of the dark side of Japan.

The video was shot using BLACKMAGIC/Sony F5 technology, with editing done on AVID. The collection presented in the video was mostly made of pure silk, leather, and cotton-satin with own motifs printed on it. The accessories were tailor-made of pure silver.

This project started in June 2014, with the video being shot in August 2014 and premiered at the NYFW in September 2015. It has been nominated at the London Fashion Film Festival (September '14) as well as at the upcoming Mercedes Benz Fashion Film Festival 2015 in Capetown, The Film Festival in Oslo, and the "Fester" Film Festival in Santa Monica/Los Angeles.

The design team for this project included Designer Nina Athanasiou, Story by Nina Athanasiou, Producer Nina Athanasiou, Camera by Alex Foerderer, Director Huba Barat, Assistant Mourad Gerlach, Music/Sound Design by Mourad Gerlach, and Edit by Denis Marx.

Despite the challenges faced during the shoot, such as the language barrier and finding suitable locations in Tokyo, the team overcame these obstacles to create a visually stunning and captivating fashion film.

This design was awarded Silver in the A' Movie, Video, and Animation Design Award in 2015. The Silver A' Design Award is given to top-of-the-line, creative, and professionally remarkable designs that illustrate outstanding expertise and innovation. AKUMA showcases a remarkable level of excellence and introduces positive feelings, amazement, and wonder.